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Saturday, April 2, 2011

Athens.Fashion.Week: Empire.F/W 2011






















 Alice Marie Hajipanayi at the end of the show

 Me at the end of the show

Empire by Alice Marie Hajipanayi that won the New Designers Award at the Athens Xclusive Designers Week two weeks ago, is now back with a full catwalk show for Fall/Winter 2011-2012. I had the great honor to attend the show and take some cool shots.

A few words about the F/W 2011-12 Collection:


"Mixing 70’s couture and casual Parisian-street chic, with a touch of bohème, this collection is up-scale and casual with basic wardrobe must haves. Maxi dresses, sheer blouses, skinny leathers, boho-chic blazers and coats, jumpsuits, short dresses and beautiful hand-crafted leather bags.
The look? Underground/feminine/sensual/luxury. Her playful style expounds immaculate tailoring with a dynamic feminine edge. She is always loyal to using luxurious, high-end textiles that wear beautifully and give the clothes an adaptable styling of a ready to wear look for the day or a chic evening look for a night out.  Sheer silks, chiffon, high-tech stretch silks, Napa leather, soft suede, prints, cashmere, ‘Chanel’ wools and raffia. Empire’s silk dresses and much-loved knitwear pieces are much sought after and are met with a surge of excitement at the shows."

source: eclecticouture.com

 Empire to me is a totally fresh casual brand adressing to all women and this is its strong asset. Luxury clothing made for every woman.
I have this strong inner feeling that this brand is going to have a bright future....and this is just the beginning!
Many special thanks to Alice Marie Hajipanayi for giving me the chance to attend this wonderful show!

photos: lafashionelle

2 comments:

Merily said...

you look great!

Limonspective said...

empire empire empire omg the best !! A very promissing designer!!nice blog! I am following and bloglovin from now on!!
xoxo


http://limonspective.blogspot.com/

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